About Us

Willow Approved is a pet store built around one simple idea: finding good products for your dog shouldn’t be difficult.

We select a range of useful, practical and fun products for dogs, from toys and walking essentials to grooming and everyday items.

And our favourite product tester is Willow.

Where possible, Willow gets to try the products herself before they earn their place on our Willow Approved list. If she enjoys it, finds it useful and it stands up to her enthusiastic play, it’s one step closer to getting our approval.

We’re not trying to sell everything for dogs. We’re simply looking for good products that we’d be happy to use with Willow ourselves.

Tested by Willow. Approved by Willow.