Meet Willow

Meet Willow — the four-legged product tester behind Willow Approved.

From toys and treats to everyday essentials, Willow helps us put products to the test and discover the things that genuinely make life with pets happier, easier and more fun.

She’s curious, playful and always ready to investigate something new — although she’s particularly good at testing anything that squeaks, rolls or comes with a treat!

We only want to recommend products that we’d be happy to use with our own pets, and Willow is here to make sure they get the ultimate test.

If Willow approves, it’s Willow Approved. 🐾